Ready to implement an A+ Advocacy Program? 

Our system will help you build an advocacy program, engage members who never attend your events and create new revenue streams. 

Did you know that top level investors in Chambers of Commerce will contribute more when the Chamber is active in Advocacy? 

 

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DO YOU SPEND TOO MUCH TIME ON LOW REVENUE EVENTS? 

 Strengthen your Mission and Grow Your Revenue in 12 months

  • Learn how to create guiding principles and a legislative agenda
  • Inform your members on government action impacting their business
  • Create mission-focused events that engage your biggest contributors
  • Sell high dollar sponsorships to members who want to get something done

Be THE Voice for Business in your Community!

Our Advocacy Framework will give you the skills to create an advocacy program and the tools to save you time while doing it. 

LET'S GET STARTED

12 months from today, you could… 

  • Be the voice for business
  • Have a member-driven legislative agenda

  • Increase revenue through mission focused programs

Wouldn’t your Chamber be stronger if it not only connected members, but advocated for them so government policies met their needs?

INTRODUCING

Advocacy Framework

Are you ready to be the voice for business in your community? 

This 12 month course will provide step-by-step instructions on how to create an advocacy committee, identify your guiding principles, build a legislative agenda, report back to your membership and engage your top investors.  You’ll receive: 

  • A customized path through our program
  • More than 20 individual video lessons
  • Templates, agendas and scripts to run your program
  • Twice monthly group coaching sessions

What's Included In The Advocacy Framework....

MODULE 1

Advocacy Launch

Are you not sure where to get started? The Advocacy Launch module will guide you through the start up process. 

  • Building a public policy committee
  • Identifying your guiding principles
  • Creating a legislative agenda
MODULE 2

Policy Education 

First, we’ll help you educate your members on the policies you’ll be advocating, then we’ll teach you how to educate policy makers on your policy preferences.

  • Educating your policy committee and members
  • Communicating with policy makers
  • Planning a Capitol visit
MODULE 3

Monitoring Legislative Activity 

Each state is governed differently. In this module, we look at your specific state and how to follow what is going on in your legislature. 

  • Your state’s legislative calendar and process
  • How to navigate your state’s legislative website
  • How to read legislation and follow your legislature’s daily work
MODULE 4

Public Policy Events

A robust advocacy program yields mission-focused events that will engage members you are not currently reaching. We’ll teach you how to structure these events to make them “must attend” for your members. 

  • Signature summits and policy focused forums
  • Connecting your members to policy makers (Without being labeled “political!”)
  • Casual conversations

Want to test drive Advocacy Framework? 

Click the button below to get free access to our lesson on forming a public policy committee. Instructional video and downloads included!

Get Free Access Here

Advocacy Framework Is For You If...

  • You want to launch an advocacy program but don’t know where to start.

  • You have a small staff and no one has policy expertise.

  • Your mission statement includes “advocacy” but you can’t say what policies you stand for. 
  • You don’t think you have time to start another program (Our scripts and templates are timesavers!)

THAT'S ME! I'M IN!
NICE TO MEET YOU

Who are we?

Advocacy Framework is a program of Lumin Strategies. 

I’m Brian Francis, founder of Lumin Strategies, and I’ve been working in public policy for 25 years. I’ve worked for elected officials, walked the halls of the legislature as a lobbyist, and served as a VP of Public Policy programs for the Charlotte Chamber of Commerce. 

Since forming Lumin Strategies 7 years ago, I’ve helped Chambers of Commerce create advocacy programs that engage their members, grow their revenue, and advance policy that improves the business climate for their communities.

I’m joined by Sarah Prencipe, a veteran of local government, registered lobbyist and advocacy strategist. She's an expert in understanding the political process, speaking to policy makers in their language and navigating online resources to quickly find legislative information. 

Together, we’ll be your instructors and your coaches.

“My board loves our advocacy program. Both large investors and general members feel more connected to the Chamber because we are the voice for business.”

- Barbi Jones
The Chamber, Leading Business in Cabarrus

“Using the Advocacy Framework, we built a legislative agenda from scratch in just 6 weeks and we’ve built a complete public policy program around it.”

- Pat Kahle
Union County Chamber

“We’ve taken our advocacy program from a C+ to an A in just over a year. We have added 5 new public policy sponsors thanks to the process outlined in the Advocacy Framework.”

- Lindsay Keisler
The Chamber of Catawba County

Need help convincing your board on Advocacy? 

Click the button below to send us a request for our customizable presentation (with script) for you to use at your next board meeting or executive committee meeting.

Get the Free Presentation
ACT TODAY TO ENROLL IN 

Advocacy Framework

Payment Plan

$500/mo

12 monthly payments

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Pay In Full

$5,000

Save $1,000

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WANT TO BE SURE ADVOCACY FRAMEWORK IS THE RIGHT FIT FOR YOUR CHAMBER?
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Frequently Asked Questions

Want options? Here are all 3 of our programs designed to meet your desired outcomes and level of support.

Advocacy Launch

$2,000

(or $800/mo)

  • Build the foundation of an Advocacy Program
  • 3 months of group coaching
  • Access to Module 1 video lessons, templates, checklists and other downloads
SIGN ME UP

Advocacy Framework

$5,000

(or $500/mo)

  • Our signature program to build and scale your Advocacy Program
  • 12 months of group coaching
  • A customized path through all modules with over 50 time-saving downloads
SIGN ME UP

Advocacy Framework+

$15,000

(or $1,500/mo)

  • Our signature program to build and scale your Advocacy Program
  • Weekly 1-1 coaching  
  • A customized path through all modules with over 50 time-saving downloads
SIGN ME UP

“Our Advocacy work has transformed our Chamber.  This is the best money we spend and my favorite check to write each month.”